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Dealmaker (Go-to-market panel)

Moderator:
Vineet Buch, Partner, BlueRun Ventures

Panelists:

• Charlene Li, VP & Principal Analyst, FORRESTER RESEARCH
• Jason Oberfest, VP Business Development, MYSPACE.COM
• Sergio Monsalve, Principal, NORWEST VENTURE PARTNERS
• Deborah Shultz, Strategist, DEBORAHSCHULTZ.COM

Charlene:
10million uniques/month for general advertising models.
marketing plan can’t just be PR

Jason:
You have to prove engagement. Repeated interaction.

Deb:
Need to measure consumer touch points ( how many im message, email to customers)

Sergio –
Measure the lifetime value of customer. time * usage discounted over time.
net lifetime value of customer ( subtract out acquisition costs)

Vineet –
to get a large audience — go broad.
to get an engaged audience — go deep.

Sergio:
subscription model really works where there is an urgency (dating, job posting)
depth of value proposition.

Vineet:
is a 1m users on a facebook widget good? not so — very short half-life of engagement with facebook apps.

Charlene —
with facebook apps – there is not a strong corrolation between user inviting friends and actual satisfaction with app.

whats to see value in the applications that are valuable.

Sergio –
we have not yet penetrated to the Gen X and Baby Boomer — so hugging and poking is not very useful.

Charlene —
Things there is space for a company to move a review from facebook to amazon.

Deb —
getting and extracting reviews is an issue.

Jason —
apps in myspace are requiring apps earn the ability to reach larger audience based on how initial users react.

Charlene —
Walled Gardens don’t survived — Apple is only sustained exception.

Good business model example–
Sergio –
Affinity Labs – unusual business model — they make money with lead gen. (military.com – stay connected with fellow soldiers, retraining, and jobs)

Charlene –
MerchantCircle – SEO zero aquisition cost. – small business SEO – they get a president of a local chamber of commence to act of a sales person

Deb –
etsy.com
Blogher.com

Posted in amplafi, starting a company.


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