The Oxford English Dictionary (OED) describes a McJob as “an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector.”
In the letter, the business leaders [Sir Digby Jones, the former head of the Confederation of British Industry (CBI), and David Frost, the director-general of the British Chamber of Commerce] say that they believed “this definition is out of date, out of touch with reality and most importantly is insulting to those hard-working, talented and committed people who serve the public every day in the UK.”
They said that the entry for “McJob” should be “changed to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.”
Their letter coincided with a public relations push by the company to get the OED to change the definition — it is launching Thursday a public petition in restaurants and the Internet.
Oh, my gawd… Digby, David, you are so right! I want my daughters to aspire to working at McDonalds! How could I have wanted anything else?
BTW How come you aren’t complaining about the term ‘McMansions’ (term used for those massive houses on little lots)?