Category Archives: marketing

Reasons 21-30 why social media is not replacing email

The boo-hoo email is dead nonsense post from the dead tree media. The first 10 reasons why email is alive and well. The reasons 11 through 20 why email is not going away. And lastly reasons 21 through 30 why … Continue reading

Posted in facebook, marketing | 3 Comments

explain the trick

What happens when something looks too easy? Or the context is wrong? This Labor Day weekend ( For the non-US people The “official” end of the summer in the U.S. first Monday in September – not May 1 ) me … Continue reading

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Open Letter to Virtual currency companies: “universal” is not a feature

Interesting post from Lisa Rutherford about reaching for a universal currency and some discussion about some problems with that dream. While the glories of a “universal” currency are appealing, I think this might be a “feature” that is in fact … Continue reading

Posted in marketing, starting a company | 2 Comments

Ad networks: missing features

Ad networks missing features: Interconnection with bookmarking services Browser back button support Rich interaction Selective Memory Show different video ads Limit the ad selection Interconnection with bookmarking services You’ve interrupted me. The ad is interesting. Well-targeted. Good job. I am … Continue reading

Posted in amplafi, broken, marketing, rants, starting a company | Leave a comment

Third person in the room

Passion is a wonderful thing. When someone is “wrong” about a subject that you care passionately about, it is natural to argue with them and try to “prove” to them that they are wrong. Don’t. Mentally step back. Look around. … Continue reading

Posted in how to, management, marketing, political, starting a company | Leave a comment

Don’t trust intuition!

Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO Experiment! Run A/A tests — make sure the variation you are seeing isn’t just natural variation Beware Coupon Codes — too prominent and people … Continue reading

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Seth Godin is wrong, n00bies are everyone.

Boy when Seth Godin gets it wrong he really gets it wrong. Seth postulates that people should be willing to ignore n00b (new) customers or decide that some people are not a good customer fit for a product because they … Continue reading

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